Visual Identity
Concept Project — designed to demonstrate capability, not a claim of past client results.
A System of Presence
A concept for a flexible visual system that keeps a thought leader recognisable across every touchpoint.
Case Study — 05 / 05
The objective
A concept for a flexible visual system that keeps a thought leader recognisable across every touchpoint.
Recognition compounds. This concept builds a modular visual language — colour, type, composition and art direction — flexible enough for every format but consistent enough to be instantly theirs.
The challenge
A thought leader publishing across formats had no coherent visual system — every post looked like it came from a different person, which diluted recognition.
The approach
Create a modular visual language: colour, type, composition and art direction designed to stay consistent at speed across every channel and format.
What we created
- 01 A modular design language built for any format
- 02 Consistency that compounds recognition over time
- 03 Art direction and imagery that reinforce the idea
Related capabilities
Want this thinking on your personal brand?
A System of Presence is a demonstration of the Lumin & Lexis approach. The same strategy, discipline and craft is available to founders, executives and experts — as a project or a sustained function.
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